Monthly Archives: July 2012

Social, Mobile and Urban – The Games come to London

Much has been written about the London Games being the first socialympics, but as this picture of the Olympic torch relay passing through South London illustrates, social is increasingly mobile.

Think about it.  What’s the first thing you do when you see something out of the ordinary? You take your phone out of your pocket to capture what’s going on. From road accidents to flash mobs, laser shows to Olympic torches: as soon as we see it, we snap it and share it.

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Spending money to make money

It has been with dismay that I’ve read of the decline in advertising spend and talked to clients who are cutting their budgets. Most of the people that I’ve spoken with about this indicate that their spends are being cut without only loose plans of how they will fill the gap.

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Is sponsorship turning heads?

At the moment, it might feel to you, as it does to me, that every time you turn your head, you come face-to-face with a sponsorship. The question is: just how does the sponsorship turn your head? Are you doing a double-take to see it again or turning away to avert your eyes?

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Brought down?

We’ve been all a-buzz at Ipsos ASI this week, talking about the latest instalments in the Go Compare campaign, namely taking out Gio (the singing man with the strange moustache, in case you didn’t realise that’s his name).

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There’s no such thing as a victimless crime

There’s a ‘fin de siècle’ feeling in the air of industry. Banking and Newspaper Publishing are at the heart of the storm, in the eyes of the politicians and public alike. It’s not a great time to be a banker or a newspaper executive. Read more on There’s no such thing as a victimless crime…

“he’s been hit by a sniper “

Believably this is one of the comments or commentary that slipped from the lips of Mark Lawrenson the other night – he spoke these words as an Italian player briefly rolled about on the pitch clutching his thigh enjoying a few seconds respite from the Spanish crushing.

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