Cannes Lions 2012 – What did we learn? [infographic]
The Cannes Lions 59th International Festival of Creativity is done, and everyone has returned to their countries, offices and desks, inspired and no doubt a little dazed by the experience. What went on, what did we learn? The Cannes Lions daily infographic project, crafted by SapientNitro, charted the main outcomes throughout the week and sums it all up here in its infographic ‘Recap’.
Leo Burnett’s extraordinary haul of 35 Lions wins caused the biggest spike in social conversations, and ‘ideas’ was the hot topic in the social space while ‘storytelling’ dominated on the ground in Cannes. While President Clinton’s seminar on ‘How Advertising Can Build a Better World’ was among the most talked about sessions, he was easily outstripped by the appearance of Selena Gomez for Viacom and 2NE1 for Cheil Worldwide – both of which also dominated in the Tweet stakes.