It was the pre fly past line up on the Palace Balcony that did it, Prince Harry down the end, smiling,happy but still down the end and as good a place it is – down the Royal end forever.

I don’t think Princes’s can pack it in and start a new Kingdom , well not since lopping your brothers head off or setting off towards Jerusalem became unfashionable.He definitely can’t start an Agency.

Now think of Damon Collins sat in Joint’s recording studio free, free to win, free to fail, free to do what he likes.

He’s a good tweeter our Damon and I’ve followed him for yonks.First Ad bloke to use intsagram on mobile.First bloke to Tweet the frustration of JFK Airport lounge life, and definitely the first to run a name the Agency competition with tweet suggestions still coming in post the Joint announcement.He’s on the money and following Adam and Eve’s news the week before finds himself with a bit of a gap in the marketplace.If he hasn’t had overtures already I’d be surprised

The gorgeous Claire Beale has already blogged on the elegant adjacency of the Adam and Eve sale and Joint’s birth.This followed the ridiculous commentary on whether Adam and Eve lose their start up mentality, not as long as they have James Murphy they won’t .

Joint on the other hand have nothing, have to pitch, have to punt, have to have the idea, have to deliver first time.And that’s what makes Ad Agencies exciting and Joint particularly so.

So in a couple of year’s time who’d ya rather be ?Joint with Arrows on the shelf and ears red hot with offers or Harry Royally down the end.

Tweet your answers now.