I didn’t go to Cannes this year or indeed for any year since 1999. Then I went as a judge of the Media Lions. I felt I was gate crashing someone else’s party (full of achingly cool people)and when I entered the darkened judging room it seemed like a movie in even parts inspired by the 70’s sitcom Mind Your Language and the classic thriller 12 Angry Men. Needless to say I modelled myself on Henry Fonda, not John Alderton.
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So German agencies occupy two of the top three slots in the independent agency network of the year.
Not widely regarded as a strong culture of creativity, it does seem to be the case that German agencies seem to do pretty well down in the sunkissed champagne glass of Cannes.
The Cannes Lions 59th International Festival of Creativity is done, and everyone has returned to their countries, offices and desks, inspired and no doubt a little dazed by the experience. What went on, what did we learn? The Cannes Lions daily infographic project, crafted by SapientNitro, charted the main outcomes throughout the week and sums it all up here in its infographic ‘Recap’.
Leo Burnett’s extraordinary haul of 35 Lions wins caused the biggest spike in social conversations, and ‘ideas’ was the hot topic in the social space while ‘storytelling’ dominated on the ground in Cannes. While President Clinton’s seminar on ‘How Advertising Can Build a Better World’ was among the most talked about sessions, he was easily outstripped by the appearance of Selena Gomez for Viacom and 2NE1 for Cheil Worldwide – both of which also dominated in the Tweet stakes.
Cannes. Is it the taking part that counts, or the winning? The third Cannes Lions daily infographic, crafted by SapientNitro, takes the theme of ‘Winners’, and shows which agencies and countries are leading in the awards stakes, as well as the social chatter spikes that result each time the juries announce the latest category winners, with Leo Burnett’s first day Lions haul causing most noise so far.
The infographic also reveals some common themes among this year’s winning entries (useful for next year), as well as the winning ways of the Cannes Lions ‘Media Person of the Year’, Twitter’s Jack Dorsey. Read more »
The second Cannes Lions daily infographic, sponsored and crafted by SapientNitro, looks at the awards through a global lens. It takes a look at where in the world the most Cannes Lions entries have come from, and which countries are leading so far in the trophy stakes.
The infographic also reveals the social chatter taking place around Cannes Lions, and shows which of the hotels along the Croisette are most popular with the FourSquare check-in crowds.
This year the jurors at the Media Lions judging not only had to suffer the torture of being holed up in a room for six days watching countless media case studies, there was a stand-up row.
Not unusual you might say – by all accounts the inaugural Creative Effectiveness Lions judging last year was a DNA test short of the Jeremy Kyle Show – but the spat, between Aegis and Omnicom, was indicative of wider friction across the jury members’ respective holding companies. Read more »
As Great Britain reels underneath the low pressure rain lashed reality of austerity, and Sir Martin contemplates the year a head with a back pocket a couple of million lighter the global ad industry is decamping to Cannes (if you’re American;Khan )- in Cannes to celebrate the Cannes Lions – the zenith of Creative recognition be it Digital, Posters, Mags or Telly or any combination of the former.
The event is a triumph, and long may it reign.
Not long ago it consisted of just two nights press and TV, now it spans the whole week including horror upon horrors the media boys and girls arriving earlier in the week, luckily for the stylish Creatives who arrive Thursday onwards (Saturday morning if they’ve won a Lion) the Media folk will be long gone by the time the Creatives tip up. Read more »
This is good. The first in a series of “Yesterday at Cannes Lions” infographics, created by SapientNitro.
The infographic details who’s at the Cannes Lions International Festival of Creativity this year, what they’re talking about and how far the Lions have come.
There are also some social stats and of course the Award shortlists. Enjoy.
I was much interested to read last week that Special K is changing its creative approach, as you probably read in Campaign. The red dress/ swimming costume campaign has served them well for a number of years, in particular in generating strong brand link. So, will this work for them?
I’ve been tracking the storyline around CEO packages for some time.
We don’t have anything like the scrutiny of the big and publicly quoted companies, of course.
We had a record year last year for profit, but despite this I haven’t awarded myself a significant increase in package.
Whilst I absolutely believe in the need to attract and motivate talent, and the need to be meritocratic, I also think people who run companies need to remember that they have a duty of care for the long-term sustainability of their company.
In many business categories, but especially in the agency space, the key drivers of long-term success are trust (in the leaders/leadership), pride (in the work that we do/results we get), and camaraderie (in the relationships that we have with each other and our clients). Read more »
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