Will i am – Well he is …….

The ratings war between BGT and the Voice took a new twist over the last couple of weeks.

It wasn’t the burning question of, are the audience behind the Voice Judges missing the faces of the super stars now they have turned around ? protected by chair backs higher than Fergies at Man Utd, or the glorious sight of Simon trying to work out if there is money to be made in the future of the performing dog,a dog that dances but doesn’t howl a tune or even say sausage’s; hard to see a future there.

Nope it was the sight of Will i am Tweeting during the show not once but “Sixteen Times” . Why anyone is shocked is a surprise particularly if you have teenage kids who regularly Tweet in front of you during the most interesting conversations, used to be Nintendo now it’s mobile.

Will i am is not alone, sit behind any youngster in the Cinema and you’ll be very aware of the glowing grey screen as they tap out commentary on the film in hand – makes the Orange plea to turn off your mobile look so redundant – needs to say turn the sound off and the brightness down because turning off they ain’t.

So back to our Will – faced with a dull act, particularly a dull act from one of his celeb competitors what’s he supposed to do ? He’s used to turning to his phone PDQ in any situation – he rapped at a Black Eyed Peas gig I saw based on a Twitter feed projected at the concert, he has 0ve
r 2,000,000 followers who expect an update.

It was good to see Will hit back Tweeting yesterday “it may seem odd me tweeting…but trust me…this will be the normal one day & people are going to copy it” – people have’ Simon Cowell was at it on BGT later.

This is probably the end slide to end all end slides for Twitter over the next couple of weeks- golly it must be good to work there.

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