Pressing matters

Controversy reigned at the Press awards last night after it
emerged that the winner was in fact ineligible to enter.

Having spoken
about Ogilvy Mexico’s campaign (which emphasised the importance
of vowels in Scrabble by running a story that contained the same letter
every word) with such enthusiasm during a press conference earlier in
the day,
the category’s juror Mark Tutssel was forced to send an email to his
judges just minutes before the ceremony took place, informing them that
campaign should not have been considered as it had already been entered
in a
previous year.

In fact, it has since emerged that the campaign was
created as long ago as 2008.

Ogilvy Mexico
has put the error down to the fact that it was not clear on the rules of
competition, stating that it thought the campaign could be entered again
last year it didn’t win.

Whether you really believe that a team of
senior executives
can not be clear over what are pretty simple rules is one thing.

But it
does raise another very interesting point. Last year,
the jury didn’t even deem the work worthy of a place on the shortlist.
time round, it not only made the shortlist, but it was deemed to be
worthy of
scooping the Grand Prix.

The campaign that was awarded the top prize in
its place was
for Billboard Magazine, which featured pictures of musicians, such as Eminem and
Amy Winehouse, composed of a mosaic of images of other performers they
similar to.

It’s pretty smart work, and speaking to one of the jury
earlier was in fact very close to winning the top prize anyway, in what
was a far
from a unanimous vote (incidentally, it’s understood that the other
campaign in
the reckoning was M&C Saatchi’s work).

The campaign was
created by AlmapBBDO Sao Paulo, which has
put on a hugely strong showing so far, and must be in contention for
Agency of
the Year.

Others being talked about for that honour includes
TBWA\Chiat\Day Los
Angeles, and our very own Abbott Mead Vickers BBDO.

We’re already
playing second fiddle to the US
in South Africa,
can we redress the balance in Southern France?

Campaign Jobs